Hello

I’ve always been curious about how technology can improve the way we live, work, and connect. That curiosity sparked a career at the heart of digital transformation, where for over 16 years I’ve led eCommerce and digital growth for iconic global brands like Google, The Walt Disney Company, and Nestlé.

As a senior eCommerce and digital executive, I’ve built and scaled high-performing teams, managed $1B+ portfolios, and delivered strategic initiatives that unlocked growth, expanded international reach, and modernized go-to-market models. From launching innovative DTC and marketplace strategies to embedding AI into digital operations, I thrive on turning complexity into opportunity.

I’m known as an analytical, empathetic, and results-oriented leader who empowers teams and partners through clarity, collaboration, and ambition. What drives me is the belief that great digital experiences start with a deep understanding of people — and the determination to keep learning, evolving, and pushing boundaries.

Born in San Francisco and raised on the Swiss-Italian border, I bring a global perspective and speak French, Italian, and English fluently.